Attractive branding website and functionality combined
Ramstein Optika renowned optician in Basel, was faced with the task of modernizing its online presence and introducing digital services for customers. The aim was to strengthen the brand in the digital space and at the same time improve customer service through online functions.
https://www.ramstein-optik.ch
https://sehtest.ramstein-optik.ch
nextron developed a comprehensive digital solution consisting of three main components:
- Responsive website with webIQ CMS:
- Implementation of the sophisticated individual design templates
- Integration of a user-friendly content management system
- Responsive design for optimal display on all end devices
- Blog module
- Contact lens store:
- Development of an e-commerce system for contact lenses
- Customer account functionality for simple repeat orders
- User-friendly interface for smooth order processing
- Online vision test booking platform:
- Development of a separate platform(https://sehtest.ramstein-optik.ch)
- Implementation with WordPress and the booking plugin Bookly
- Simple online appointment allocation for eye tests
Technical implementation:
- Main website: nextron webIQ CMS for flexible content management, including blog module
- Customized contact lens store with Adobe ColdFusion
- Visual test booking: WordPress with Bookly plugin
- Responsive HTML templates for consistent design on all platforms
Special features:
- Attractive appearance
- Seamless integration of content management, e-commerce
- Customer account functionality for personalized shopping experiences
- Flexible CMS for easy updating of content by Ramstein Optik
Results:
- Improved online presence with modern, responsive design
- Increasing customer satisfaction through convenient online services
- Increased efficiency when making appointments for eye tests
- Increased customer loyalty through personalized contact lens reorder service
The project for Ramstein Optik shows how traditional retailers can use digital solutions to expand their services and strengthen customer loyalty. By combining content management, e-commerce and an online booking system, nextron has created a comprehensive digital platform that positions Ramstein Optik for the future of optical retail.
Questions about Ramstein Optik ? Would you like a quotation?
Our expert Antoine de Courten with 30 years of know-how in the field of web projects and project management is at your disposal under the telephone number 061 695 92 25.