50% increase in bookings thanks to new booking system and SEO!
Schwimmschule beider Basel was looking for a way to increase its course bookings, optimize administrative processes and improve its online presence. The aim was to develop a system that would both increase efficiency and significantly improve the customer experience.
https://www.schwimmschulebeiderbasel.ch/de
nextron developed a powerful website based on Mura CMS with the following core functions:
- Simple course booking system:
- Real-time booking of swimming lessons with automatic availability management
- User-friendly interface for smooth booking processes
- Extended functionalities:
- Team/swimming instructor portraits module, linked to the respective courses
- Personalized login area for customers
- Swimming pool locator with Google Maps integration
- Current news module
- SEO optimization:
- Targeted optimization for relevant search terms to increase online visibility
- Efficient content management:
- Easy management of courses, teachers and content with Mura CMS
Technical implementation:
- CMS: Mura CMS for flexible and powerful content management
- Frontend: Responsive design for optimal use on all devices
- Integration: Google Maps API for the swimming pool locator
Results:
- 50% increase in bookings in 2023 compared to 2022
- Top rankings in search engines for relevant keywords such as “swimming courses Basel”
- Significant reduction in administrative workload thanks to automated processes
- Improved course utilization through efficient booking management
- Increased customer satisfaction through convenient online booking and access to information
The project for the Basel Swimming School impressively demonstrates how a well-designed digital solution can achieve direct and measurable business success. The impressive 50% increase in bookings underlines the effectiveness of the new system. By combining a powerful booking system with targeted SEO optimization and user-friendly design, nextron was not only able to significantly improve the swimming school’s online presence, but also make a substantial contribution to business growth.
Questions about Schwimmschule beider Basel ? Would you like a quotation?
Our expert Antoine de Courten with 30 years of know-how in the field of web projects and project management is at your disposal under the telephone number 061 695 92 25.