Cost savings, efficiency improvements and increased sales through in-house solution
Explora AG, the leading provider of slide shows in Switzerland, was looking for a holistic digital solution that would not only modernize their event management, but also offer business benefits. The challenge was to develop a fully integrated end-to-end solution that would optimize all aspects of the business.
nextron developed a fully integrated solution that goes far beyond a standard web platform:
- Comprehensive ticketing system:
- Development of an individual event ticketing system with seat booking and barcode functionality
- Evaluation, procurement and integration of barcode readers for efficient admission control
- Digitization of seating plans for precise seat reservations
- Optimized payment system:
- Evaluation and implementation of a new credit card payment partner
- Significant reduction in transaction costs, resulting in considerable annual savings
- Holistic event management:
- Event and speaker management modules for efficient organization
- Geotargeting function for personalized event display
- Integrated marketing tools:
- Customized newsletter solution for targeted communication
- SEO optimization for improved online visibility
- Technical infrastructure and support:
- Development based on webIQ CMS and Adobe ColdFusion
- Comprehensive hosting, maintenance and continuous support since 2013
Technical implementation:
- CMS: webIQ CMS for flexible content management
- Backend: Adobe ColdFusion for robust server logic
- Frontend: Bootstrap, responsive design for optimal multi-device use
- GeoIP: MaxMind GeoIP Database
- Hardware: Carefully selected barcode readers for reliable on-site use
Special features:
- Fully integrated solution that covers technical, logistical and financial aspects
- Business management consulting for cost optimization, especially in payment transactions
- Seamless connection of online booking and on-site admission control
Results:
- Drastic improvement in efficiency in the ticketing process and event management
- Significant cost savings through optimized payment processing and the elimination of ticketing provider fees
- Increased customer satisfaction thanks to user-friendly online booking and precise seat selection
- Increased event utilization thanks to convenient seat booking and newsletter
- Improved marketing opportunities and increased online visibility
- Long-term strategic partnership between Explora AG and nextron
The Explora AG project demonstrates nextron’s ability to go far beyond the role of a traditional web agency as a strategic partner. By developing a fully integrated end-to-end solution that includes both technical innovations and business optimizations, nextron has not only transformed Explora AG’s digital presence, but also contributed significantly to increasing efficiency and reducing costs. This holistic approach underscores nextron’s position as a provider of comprehensive, customized digital solutions that create real value for businesses.
Questions about Explora Events AG ? Would you like a quotation?
Our expert Antoine de Courten with 30 years of know-how in the field of web projects and project management is at your disposal under the telephone number 061 695 92 25.