MyNikon – Focus on digital customer loyalty
Increased customer loyalty through comprehensive end customer portal for DACH
Nikon, a leading global manufacturer of photography equipment, was looking for a way to strengthen customer loyalty and create a central point of contact for end customers in the DACH region. The goal was to develop a comprehensive portal that seamlessly integrates product registration, warranty management and customer training.
https://www.mynikon.ch
https://www.mynikon.de
https://www.mynikon.at
nextron developed MyNikon, a customized end customer portal that is perfectly tailored to the needs of Nikon and its customers:
- Customer registration: Simple registration process for personalized experiences.
- Product registration: Automatic warranty extension upon registration.
- Warranty management: Clear display of all registered products and warranty status.
- Event management: Booking of photo courses, online courses and Nikon Days.
- Promotions: Management and participation in exclusive customer promotions.
- Multilingual support: Implementation for Germany, Austria and Switzerland.
Technical implementation:
- Platform: Adobe ColdFusion for robust server performance
- Database: MS SQL Server for efficient data management
- Frontend: Responsive design for optimal use on all end devices
- Security: Implementation of the latest encryption and authentication protocols
Results:
- Increased customer loyalty: Significant increase in active users since launch.
- Increased product registrations: Significant increase in product registrations, resulting in more extended warranties.
- Growing course registrations: Noticeable increase in participation in Nikon courses and events.
- Improved customer communication: Significant reduction in support requests thanks to self-service options.
- Successful regional expansion: Seamless implementation in three countries with localized content.
MyNikon demonstrates nextron’s ability to develop complex, customer-oriented portal solutions. By integrating product registration, warranty management and photo courses, nextron has not only met Nikon’s current requirements, but also created a platform that helps the company strengthen customer relationships and opens up new opportunities for customer loyalty and engagement.
Questions about MyNikon (CH/DE/AT) ?
Our expert Lukas Frei, with 30 years of know-how in web development and server systems, will be happy to help you on 061 695 92 25.